Is your conversion rate better (or less) than average?

I came across a great article about e-commerce benchmarks, so I thought I would devote a few blog posts to it.  The first point in the article is about conversion rates.  Over the years, e-commerce conversion rates have hovered around 1%.  The article states that this year it comes in around 1.48%.

What is your conversion rate?  If you don't know and you are on Shopify, then here's how to find out:

1. After logging into your admin/dashboard, click on Reports.
2. Click on the View Dashboard button that is in the box on the left titled "Online Store dashboard".

     3.  The report defaults to the last 7 days, but it'd be best to see a much longer date range. So, click the button on the top right that says "Last 7 Days".

     4. Next, click on the "Date range" drop down and choose "Last 90 days".

     5.Under the Total Sales box, is a Conversions box.

The conversion rate is the percent who Purchased:

OK, now that you know your conversion rate, how does it stack up versus the average of 1.48%?  If it's more, then pat yourself on the back for a job well done with the user experience of your website.  If it's less, then you need to ask yourself what might cause that.  There are a lot of reasons that could impact that rate, so I'll probably address that in a later blog post.

Until then, feel free to contact us to give you some ideas that may help.

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